The State of Threadless in 2024

In this report, we'll cover the following essential statistics on Threadless usage.

• Threadless growth
• Social media usage on Threadless stores
• Contact information on Threadless stores
• Top categories for Threadless stores
• Top countries for Threadless stores
• Number of employees for Threadless stores
• Number of products sold for Threadless stores
• Top Threadless technologies
• Top Shipping Carriers used by Threadless stores
• Threadless store top-level domain distribution
• Top Threadless stores
• New Threadless stores
• Stores switching to Threadless from other platforms
• Stores switching from Threadless to other platforms

Threadless Growth

At present, there are 3,197 live stores running on the Threadless platform.

Here is the historical growth of stores running Threadless.

• Threadless stores increased 39.8% quarter-over-quarter in 2024 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Threadless store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Threadless Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 2.5% of Threadless stores.
• Facebook is used by 2.2% of Threadless stores.
• Twitter is used by 1.3% of Threadless stores.

Contact Information On Threadless Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 0% of Threadless stores have an email on their website

Top Categories For Threadless Stores

Here is the breakdown of industry verticals for stores on Threadless.

• 95.2% of Threadless stores sell Apparel products.
• 5.5% of Threadless stores sell Arts & Entertainment products.
• 1.0% of Threadless stores sell Sports products.

Top Countries For Threadless Stores

Here are the top countries for stores using Threadless.

• 0.7% of Threadless stores are in United States
• 0.1% of Threadless stores are in Canada
• 0.1% of Threadless stores are in United Kingdom
• 0.0% of Threadless stores are in Portugal

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Threadless Stores

Here is the breakdown of Threadless stores by the number of employees.

• 100.0% of Threadless stores have Unknown employees.
• 0.0% of Threadless stores have 1 - 9 employees.

Number Of Products Sold For Threadless Stores

Here is the breakdown of Threadless stores by the number of products that they sell.

• 62.3% of Threadless stores sell 1 - 9 different products.
• 0.1% of Threadless stores sell 10 - 24 different products.
• 0.0% of Threadless stores sell 100 - 249 different products.

Top Technologies on Threadless Stores

We're tracking 16 different technologies that have 11,065 collective installs on Threadless stores.

• Help Scout is used by 100.0% of Threadless stores.
• Google Tag Manager is used by 100.0% of Threadless stores.
• Klaviyo is used by 100.0% of Threadless stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Threadless stores.

Top Shipping Carriers Used By Threadless Stores

• Royal Mail is used by 0.0% of Threadless stores.

Here are the top 1 shipping carriers across all Threadless stores.

Threadless Store Top-level Domain Distribution

.com is the most popular top-level domain for Threadless stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 99.3% of Threadless stores have a .com domain.
• 0.2% of Threadless stores have a .shop domain.
• 0.1% of Threadless stores have a .store domain.

Top Threadless Stores

Here are the top stores, powered by Threadless, ordered by store rank.

New Threadless Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Threadless From Other Platforms

Over the last 90 days, Threadless has taken 15 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Threadless from competitive ecommerce platforms.

Stores Switching from Threadless To Other Platforms

Over the last 90 days, Threadless has lost 2 merchants to competitive platforms.

Here are the top Threadless stores that have recently changed to a competitive platform.

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