The State of WooCommerce in 2024

WooCommerce is an open-source ecommerce platform designed for small to large-sized merchants. WooCommerce runs on the WordPress platform. It was originally released in 2011 and has a diverse ecosystem of developers that have created plugins which merchants can use to customize their store.

In this report, we'll cover the following essential statistics on WooCommerce usage.

• WooCommerce growth
• Social media usage on WooCommerce stores
• Contact information on WooCommerce stores
• Top categories for WooCommerce stores
• Top countries for WooCommerce stores
• Top WooCommerce apps
• Number of employees for WooCommerce stores
• Number of products sold for WooCommerce stores
• Top WooCommerce technologies
• Top Shipping Carriers used by WooCommerce stores
• Top WooCommerce themes
• WooCommerce store top-level domain distribution
• Top WooCommerce stores
• New WooCommerce stores
• Stores switching to WooCommerce from other platforms
• Stores switching from WooCommerce to other platforms

WooCommerce Growth

At present, there are 4,704,574 live stores running on the WooCommerce platform.

Here is the historical growth of stores running WooCommerce.

• WooCommerce stores increased 9.6% quarter-over-quarter in 2024 Q1.
• WooCommerce stores increased 50% year-over-year in 2024 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WooCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 38.1% of WooCommerce stores.
• Instagram is used by 36.9% of WooCommerce stores.
• YouTube is used by 12.2% of WooCommerce stores.

Contact Information On WooCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 53% of WooCommerce stores provide a phone number on their website
• 53% of WooCommerce stores have an email on their website

Top Categories For WooCommerce Stores

Here is the breakdown of industry verticals for stores on WooCommerce.

• 5.4% of WooCommerce stores sell Home & Garden products.
• 5.3% of WooCommerce stores sell Apparel products.
• 3.6% of WooCommerce stores sell Business & Industrial products.

Top Countries For WooCommerce Stores

The largest part of WooCommerce's install base is within the United States, but they have a solid presence within the United Kingdom, Australia and Europe as well.

• 9.4% of WooCommerce stores are in United States
• 3.9% of WooCommerce stores are in United Kingdom
• 2.6% of WooCommerce stores are in India
• 2.4% of WooCommerce stores are in Italy

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps

Here are the top WooCommerce apps, ordered by number of installs, across all stores.

• 6.9% of WooCommerce stores have installed the Mailchimp for WooCommerce WooCommerce app.
• 2.6% of WooCommerce stores have installed the WooPayments WooCommerce app.
• 1.8% of WooCommerce stores have installed the PayPal Payments WooCommerce app.

This list is not representative of all WooCommerce apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 829,229 installs for 45 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of employees.

• 98.5% of WooCommerce stores have Unknown employees.
• 0.7% of WooCommerce stores have 1 - 9 employees.
• 0.3% of WooCommerce stores have 10 - 24 employees.

Number Of Products Sold For WooCommerce Stores

Here is the breakdown of WooCommerce stores by the number of products that they sell.

• 29.4% of WooCommerce stores sell 1 - 9 different products.
• 9.3% of WooCommerce stores sell 10 - 24 different products.
• 8.3% of WooCommerce stores sell 25 - 49 different products.

Top Technologies on WooCommerce Stores

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 628 different technologies that have 14,624,582 collective installs on WooCommerce stores.

• Yoast is used by 36.4% of WooCommerce stores.
• Google Tag Manager is used by 34.7% of WooCommerce stores.
• Google Adsense is used by 33.7% of WooCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Top Shipping Carriers Used By WooCommerce Stores

• UPS is used by 2.2% of WooCommerce stores.
• Fedex is used by 2.0% of WooCommerce stores.
• USPS is used by 2.0% of WooCommerce stores.

Here are the top 10 shipping carriers across all WooCommerce stores.

Top WooCommerce Themes

• The astra theme is used by 10.4% of WooCommerce stores and is the most popular theme.
• The flatsome theme is used by 8.3% of WooCommerce stores and is the second most popular theme.
• The hello-elementor theme is used by 5.5% of WooCommerce stores and is the third most popular theme.

WooCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WooCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 50.5% of WooCommerce stores have a .com domain.
• 2.6% of WooCommerce stores have a .co.uk domain.
• 2.2% of WooCommerce stores have a .org domain.

Top WooCommerce Stores

Here are the top stores, powered by WooCommerce, ordered by store rank.

New WooCommerce Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to WooCommerce From Other Platforms

Over the last 90 days, WooCommerce has taken 22,618 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to WooCommerce from competitive ecommerce platforms.

Stores Switching from WooCommerce To Other Platforms

Over the last 90 days, WooCommerce has lost 17,318 merchants to competitive platforms.

Here are the top WooCommerce stores that have recently changed to a competitive platform.

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.