The State of ShopBase in 2024

In this report, we'll cover the following essential statistics on ShopBase usage.

• ShopBase growth
• Social media usage on ShopBase stores
• Contact information on ShopBase stores
• Top categories for ShopBase stores
• Top countries for ShopBase stores
• Number of employees for ShopBase stores
• Number of products sold for ShopBase stores
• Top ShopBase technologies
• Top Shipping Carriers used by ShopBase stores
• ShopBase store top-level domain distribution
• Top ShopBase stores
• New ShopBase stores
• Stores switching to ShopBase from other platforms
• Stores switching from ShopBase to other platforms

ShopBase Growth

At present, there are 10,145 live stores running on the ShopBase platform.

Here is the historical growth of stores running ShopBase.

• ShopBase stores increased 14.9% quarter-over-quarter in 2024 Q1.
• ShopBase stores increased 90% year-over-year in 2024 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a ShopBase store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On ShopBase Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 5.1% of ShopBase stores.
• Instagram is used by 4.9% of ShopBase stores.
• Pinterest is used by 2.1% of ShopBase stores.

Contact Information On ShopBase Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 90% of ShopBase stores have an email on their website
• 54% of ShopBase stores provide a phone number on their website

Top Categories For ShopBase Stores

Here is the breakdown of industry verticals for stores on ShopBase.

• 35.4% of ShopBase stores sell Apparel products.
• 16.7% of ShopBase stores sell Home & Garden products.
• 9.0% of ShopBase stores sell Pets & Animals products.

Top Countries For ShopBase Stores

Here are the top countries for stores using ShopBase.

• 6.0% of ShopBase stores are in United States
• 1.0% of ShopBase stores are in Vietnam
• 0.9% of ShopBase stores are in United Kingdom
• 0.2% of ShopBase stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For ShopBase Stores

Here is the breakdown of ShopBase stores by the number of employees.

• 99.9% of ShopBase stores have Unknown employees.
• 0.1% of ShopBase stores have 1 - 9 employees.
• 0.0% of ShopBase stores have 50 - 99 employees.

Number Of Products Sold For ShopBase Stores

Here is the breakdown of ShopBase stores by the number of products that they sell.

• 9.4% of ShopBase stores sell 1 - 9 different products.
• 3.3% of ShopBase stores sell 100 - 249 different products.
• 3.2% of ShopBase stores sell 25 - 49 different products.

Top Technologies on ShopBase Stores

We're tracking 75 different technologies that have 91,417 collective installs on ShopBase stores.

• Vue Storefront is used by 99.7% of ShopBase stores.
• Klaviyo is used by 99.6% of ShopBase stores.
• Snap Pixel is used by 99.6% of ShopBase stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all ShopBase stores.

Top Shipping Carriers Used By ShopBase Stores

• USPS is used by 96.1% of ShopBase stores.
• Fedex is used by 3.8% of ShopBase stores.
• UPS is used by 2.1% of ShopBase stores.

Here are the top 10 shipping carriers across all ShopBase stores.

ShopBase Store Top-level Domain Distribution

.com is the most popular top-level domain for ShopBase stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 74.2% of ShopBase stores have a .com domain.
• 9.5% of ShopBase stores have a .co domain.
• 4.7% of ShopBase stores have a .shop domain.

Top ShopBase Stores

Here are the top stores, powered by ShopBase, ordered by store rank.

New ShopBase Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to ShopBase From Other Platforms

Over the last 90 days, ShopBase has taken 254 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to ShopBase from competitive ecommerce platforms.

Stores Switching from ShopBase To Other Platforms

Over the last 90 days, ShopBase has lost 208 merchants to competitive platforms.

Here are the top ShopBase stores that have recently changed to a competitive platform.

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