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The State of E37 in 2024

Updated Apr 19 2024

In this report, we'll cover the following essential statistics on E37 usage.

Download a complete list of E37 stores with a paid account.
Create a free account to get a feel for the data we provide.

E37 Growth

At present, there are 435 live stores running on the E37 platform.

Here is the historical growth of stores running E37.

  • E37 stores increased 17.3% quarter-over-quarter in 2024 Q1.
  • E37 stores increased 123% year-over-year in 2024 Q1.
Quarter
Active Stores
2022 Q2
174
2022 Q3
376
2022 Q4
382
2023 Q1
381
2023 Q2
385
2023 Q3
389
2023 Q4
405
2024 Q1
430
2024 Q2 (to date)
435
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a E37 store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On E37 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 58.6% of E37 stores.
  • Instagram is used by 55.6% of E37 stores.
  • LinkedIn is used by 11.3% of E37 stores.
Type
Stores
Facebook
255
Instagram
242
LinkedIn
49
YouTube
29
Pinterest
15
Twitter
8
Tiktok
6
Facebook Group
3

Contact Information On E37 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 63% of E37 stores provide a phone number on their website
  • 47% of E37 stores have an email on their website
Type
Stores
Phone
274
Email
205

Top Categories For E37 Stores

Here is the breakdown of industry verticals for stores on E37.

  • 4.6% of E37 stores sell Home & Garden products.
  • 3.7% of E37 stores sell Apparel products.
  • 3.7% of E37 stores sell Sports products.

Top Countries For E37 Stores

Here are the top countries for stores using E37.

  • 73.6% of E37 stores are in Sweden
  • 10.1% of E37 stores are in United States
  • 5.3% of E37 stores are in Norway
  • 4.6% of E37 stores are in Finland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For E37 Stores

Here is the breakdown of E37 stores by the number of employees.

  • 93.6% of E37 stores have Unknown employees.
  • 2.1% of E37 stores have 1 - 9 employees.
  • 1.4% of E37 stores have 50 - 99 employees.
Employees
Stores
Unknown
407
1 - 9
9
10 - 24
6
25 - 49
2
50 - 99
6
100 - 249
4
250 - 999
1

Number Of Products Sold For E37 Stores

Here is the breakdown of E37 stores by the number of products that they sell.

  • 33.8% of E37 stores sell 1 - 9 different products.
  • 25.7% of E37 stores sell 100 - 249 different products.
  • 10.3% of E37 stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
147
10 - 24
16
25 - 49
6
50 - 99
2
100 - 249
112
250 - 999
45
1000 - 4999
35
5000 - 9999
20
10000 - 24999
14
25000 - 99999
7

Top Technologies on E37 Stores

We're tracking 47 different technologies that have 2,657 collective installs on E37 stores.

  • Google Tag Manager is used by 83.4% of E37 stores.
  • Google Adsense is used by 83.4% of E37 stores.
  • Google Ads Pixel is used by 55.4% of E37 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all E37 stores.

Top Shipping Carriers Used By E37 Stores

  • PostNord is used by 19.5% of E37 stores.
  • DHL is used by 4.4% of E37 stores.
  • UPS is used by 0.9% of E37 stores.

Here are the top 5 shipping carriers across all E37 stores.

Shipping Carrier
Stores
PostNord
85
DHL
19
UPS
4
Fedex
2
GLS Parcel
1

E37 Store Top-level Domain Distribution

Here is the top-level domain distribution for E37 stores.

  • 84.8% of E37 stores have a .se domain.
  • 7.4% of E37 stores have a .com domain.
  • 2.3% of E37 stores have a .fi domain.
Top-level Domain
Stores
.se
369
.com
32
.fi
10
.no
10
.nu
5
.de
3
.dk
2
.eu
2
.at
1
.nl
1

Top E37 Stores

Here are the top stores, powered by E37, ordered by store rank.

Name
Domain
Rank
Created
Addnature
52,242
2018/05/25
Bikester
95,654
2017/10/27
Cykloteket
108,265
2017/01/27
Länna Sport
108,336
2016/12/30
Jordklok
110,091
2017/03/24

New E37 Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Hockeystore.no
11,634,055
2024/04/12
Köksbörsen
12,160,870
2024/04/12
Training365.fi
11,634,045
2024/03/08
Training365.no
11,634,056
2024/03/08
Traeningsmaskiner.com
11,634,070
2024/03/08

Stores Switching to E37 From Other Platforms

Over the last 90 days, E37 has taken 5 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to E37 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Addnature
52,242
Salesforce Commerce Cloud
2024/04/20
Bikester
95,654
Salesforce Commerce Cloud
2024/03/25
Bikester
202,874
Salesforce Commerce Cloud
2024/03/25
Addnature
380,982
Salesforce Commerce Cloud
2024/04/20
Addnature
403,890
Salesforce Commerce Cloud
2024/03/25

Get more insights on E37 stores

Our search interface is easy to use and helps you find the E37 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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